Economic Community of West African States (ECOWAS)
India-West Africa Economic Summit
ECOWAS needed to attract multinational and national companies operating in West Africa and ECOWAS member states’ government agencies as well as international investors to attend and exhibit at the India-West Africa Economic Summit. The organisation required an agency that could plan and execute a public relations campaign simultaneously in the 15 member states as well as design and place adverts in member states and in suitable European media.
We secured over 70 news stories, interviews, and feature stories in newspapers and magazines in the 15 ECOWAS member states during a four-month period. We also placed newspaper adverts in member states and in the international media. The critical success factor was working through different national Chambers of Commerce to build a network of journalists to work with us.