A multinational company in the built environment
Design of a Public Affairs Asset
Our client required a public affairs solution that enables it to initiate and lead discussion of important industry issues and that also enables it to make an important contribution to the economic wellbeing of Nigerians. The solution must also be a viable tool for creating vital relationships with very senior government figures.
After eight weeks of research, including consultations with professionals in relevant industries, we identified policy areas that are of paramount concern to the government while also having a high degree of resonance with the media and the general public. We then created and branded a quarterly public discussion series. The series has grown enormously in profile. It has attracted the participation of nine leaders of professional associations and key government officials including two Ministers and secured an editorial opinion and eleven feature articles.