World Economic Forum for Africa Abuja 2014

Client
The Nigerian Economic Summit Group/ Federal Ministry of Finance

The Assignment- World Economic Forum for Africa Abuja 2014

Nigeria hosted the World Economic Forum for Africa for the first time in May 2014. Our task was to create awareness amongst stakeholders-the media, the Nigerian private sector and government agencies, including security organizations and the general public- and elicit their support for the event.

Our strategy is to position the event as a marker of the successes of Nigeria’s economic reforms since the advent of democracy and an opportunity for Nigerian stakeholders to explore with global investors how the reforms could be deepened. More than 60 Nigerians –investors, CEOs, economists, consultants, policy experts, youth activists etc.- were engaged within a 4-month period to speak on radio and television or write newspaper articles on various themes exploring the links between economic reforms in Nigeria, global capital and socio-economic development.

What we achieved

We largely avoided the World Economic Forum for Africa being seen as a Nigerian Government event, and communications around it being perceived as an image-laundering effort. We created a sustained discussion around reform, investment and growth.

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